News.com: Here's one problem the 1959 Chicago White Sox never faced--some fans who were lucky enough to buy seats to this year's World Series were disappointed to learn they would receive electronic tickets.
I brought this up not only when i worked at Ticketmaster, but also when I was one off the first employees and VP of Strategy at Tickeetmaster's largest competitor, Tickets.com. A ticket is a memory of the event, and a ticketing company doesn't just sell tickets, they sell memories! For big time events, you have to offer a hard ticket and hopefully a souvenir ticket that looks cool....