Ad Blocking Backlash – Can the User Tell Good From Bad?

Been reading a lot about the new ad blocking feature in iOS 9 and this post from John Gruber at Daring Fireball stood out. He comments, “Are we fighting ads, or are we fighting garbage?”

John, I would argue that we are fighting the latter, the problem is that for the layperson, they don’t know the difference since they can’t tell which ad service is doing nefarious things and which are good (like the one you use). Therefore, with this new feature, users are opting to just block everything since they have no way of knowing the difference.